Naven Pillai’s Weekly Email Marketing Roundup #1

Naven Pillai’s Weekly SEO Roundup #1
May 21, 2017
Naven Pillai’s Weekly Social Media Marketing Roundup #1
May 25, 2017

Hi everyone,

This will be my second roundup at where top articles on email marketing been carefully handpicked and curated. If you missed my previous weekly roundup on SEO, check it out here:

Naven Pillai’s Weekly SEO Roundup #1

Let’s move on to the top articles about email marketing of the past week.


Why Purchased Email Lists Are Huge No-No for Marketers

Email marketing provides the highest ROI compared to other online marketing channels. The success of email marketing campaigns relies heavily on the list of subscribers. Many marketers tend to purchase email list which leads to ineffective email marketing efforts. Take a look at some of the reasons why the purchase of email lists is useless for marketers.


77% of Email Marketing ROI Comes from Segmented, Targeted Campaigns

A well designed and organized email newsletter lead to successful email marketing campaigns. However, a segmented email list will provide greater results compared to the generic ones. This article will provide in-depth insight on how organized and segmented email marketing list can drive more success.


Email Marketing: 7 Sensational Ways to Increase Your Email Open Rate

Email marketing should always be a part of your digital marketing campaign. But, without the right strategy, it is hard to obtain desired ROI and email open rate.  These seven effective ways will help you increase your email open rate while increasing your sales through email marketing.


Your Essential Guide for A Successful Email Marketing Strategy

The email came into the picture long ago compared to Twitter and other social media sites. Although there is a huge increase in marketing budget allocated to social media marketing, email marketing still remains as the top marketing channel that yields highest ROI. This guide will help you develop bullet-proof email marketing strategy.


13 Examples of Email Marketing That Prove It Doesn’t Have to be Boring

Just take a look at your inbox. How many email list you’ve subscribed to? How many new emails did you receive today? With the rapid growth of digital marketing channels, your potential customers are getting hundreds of emails. These top examples will help you stand out from your competition and increase your email open rate and click through rate (CTR).


Email Delivery Guide: Tactics Every Marketer Should Know

You want your email successfully delivered to your prospect’s inbox. Most of the time, the email might end up in their junk or spam folders. This guide will help you improve your success rate in terms of email delivery.


How to Implement Email Marketing Automation in Your Business

Marketing automation is the next big thing in digital marketing. Automating email marketing saves your time which can be invested in other marketing efforts. Learn how to automate your email marketing efforts and the types of emails which can be easily automated.


11 Ways to Make Your Marketing Emails Stand Out in a Cluttered Inbox

With hundreds of emails being delivered and cluttered within your prospect’s inbox, it has become even more competitive to stand out. However, it is not impossible to get your email prioritized and opened. These eleven tips will help your email to stand out and increase the open and click-through rate.


How A Free Email Course Can Help You Sell More Physical Products

Learn how to build a free online course to encourage micro-targeted list of people who are ready to buy your services and products. Email marketing has the ability to weed out unnecessary people and target only people who most likely to buy from you.

6 of Best Email Marketing Tools for Ecommerce Businesses

Email marketing is the best tool to acquire new leads, nurture those leads and finally convert the leads into loyal customers. You need the right tools to be successful with email marketing. In this post, the author has shared the top six email marketing tools for eCommerce business.


A Quick Copywriting Lesson Taken Directly from An Email Marketing Fail

A good article wrote by Stefanie Flaxman with real life example of how to enhance copywriting for email marketing from a failed email marketing campaign. Moreover, you will get to know the common mistakes by businesses who force their subscribers to unsubscribe from their email list.


7 Organic Tips for Growing Email ROI

There are various tips in growing the email ROI. These seven organic tips suggested by Jodi Harris will help you integrate your content marketing efforts with email marketing to achieve great overall marketing success.


How Often Should You Send Marketing Emails?

Industry differences influence the CTR of email marketing campaigns. There are even industries with CTR as low as 2%. You need to perform experiments with your email list to identify the right time and the optimum frequency of emails to send.


The Best Days and Times to Send Your Email (Infographic)

If you want to achieve maximum success with email marketing efforts, it is important to identify the best days and time to send your emails. Learn how to boost your email marketing effectiveness with Propeller’s infographic.

How do you find these top articles on email marketing of the past week?

Please share your opinion by commenting below.

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Naven Pillai
Naven Pillai
Digital Marketing Analyst at Exposureville. You can find me online, tweeting about current trends in digital marketing industry, or playing Football Manager. Winners are not people who never fail, but people who never quit.

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