Category - PPC

SEO vs. SEM :What’s The Difference?

The common question I have often been asked when I meet potential clients, What is the difference between SEO and SEM? Well, the explanation is pretty simple. But, imagine explaining it to someone with little to no...

What is PPC or Google Ads? [The Basics]

Ever heard of PPC marketing? Whether you have little knowledge or don’t know anything about PPC, you’ve landed on the right article. First, you need to know the definition of PPC and how you can use it to...