In this article, you will get to know everything about marketing your business during Covid-19.
You need to know that it’s more important now than ever to continue with your digital marketing initiatives.
With the huge increase in the number of positive Covid-19 cases in Malaysia, there is so much information available on the Internet.
But, outside of this growing issue, there are other professional concerns for business owners. Business owners are trying their best to minimize their financial impact during this hard time.
If you’re a business owner, you might have these questions:
- How is Coronavirus going to affect my business?
- What is the best way to market my business during Covid-19?
- Is it worth the money and time to marketing my business during this time?
If you ask me, this is the best time to market your business aggressively. Here’s why:
At times like these, most businesses tend to stop their marketing efforts all together (like your competitors!) while some of the smart businesses use it as a golden opportunity to move ahead.
As a business owner, you have two choices:
- Embrace yourself being a victim to Covid-19’s economic impact and pause all your marketing efforts and expect little to no results.
- Encourage yourself and take your business to the next level by maximizing this great opportunity.
“Of course, as a business owner, I want my business to be successful and see great results, but how do I actually do it? How am I supposed to market my business through Covid-19?”
If you sell face masks or hand sanitizers, you don’t have the need to read any further”.
Otherwise, keep reading!
Let’s take a look at some of the top ways you can utilize digital marketing to create leverage over your competitors and come out as a WINNER.
Digital Marketing Strategies You Can Utilize During Coronavirus
Search Engine Optimization (SEO)
Everyone is using Google to search for information. It is common for your potential customers to search for your products and services on Google. SEO is a systematic process that helps your website to appear at the top of the search pages when your potential customers search for your business offering using keywords relevant to your business. For business owners who are already familiar with SEO, you know that SEO takes time. But when your competitors pause or stop their SEO efforts, you have the opportunity to accelerate the entire SEO process. That is exactly what is happening for some of my clients.
Some of their top competitors paused their SEO efforts due to this panic situation, which helped my clients to improve their search engine rankings with consistent SEO work.
Social Media Marketing (SMM)
With the Movement Control Order (MCO) is in place in many countries including Malaysia, people are spending more time on social media sites now more than ever. With almost 90% of adults working from home, students taking online classes and lectures and people are forced to stay home during this epic Covid-19 pandemic, people have no choice than getting glued to social media sites.
With more people actively scrolling on social media, there is a huge increase in reach, engagement and time spent on social platforms. Don’t you think it doesn’t make sense if you choose to pause your social media marketing campaigns now? This is the best time to put your brand in front of thousands of potential customers.
Paid Search & Social Advertising
When uncertainties happen, it’s common to see businesses to completely stop all their marketing efforts. They often have a dilemma on why they should continue spending money when the purchasing power among consumers start reducing. This is an imaginative assumption.
You might strongly feel that consumers will tighten up their wallet during an unexpected crisis. But there are always people ready to spend and continue their normal daily routine without having little to no worries about their financial situation.
You want your products and services readily available for these people. Imagine why Lazada Malaysia is still aggressively promoting Birthday Sales for 27th March 2020.
I even came across their ads on local television channels.
On the other hand, consumers that are not spending now will definitely start spending once the normal situation resumes. Who do you think they will most likely to purchase from?
They will be more than happy to purchase from the company that they familiarized with during the MCO period. Advertising on social media and search engines like Google will keep your brand relevant and consistently appear in front of your target audience. When they are ready to purchase, they will choose you over your competitors.
Learning about your target audience is an on-going process. As the purchasing behaviour of people is consistently changing, it is important for businesses to build a long-lasting relationship with their customers.
Whether your business focuses on B2B or B2C, email marketing is the best digital communication medium to stay connected with your customers. Email marketing helps B2B businesses to nurture and educate their prospect through a series of email newsletters. Whereas for B2C and eCommerce businesses, email marketing helps to build trust and loyalty as consumers often purchase from brands they trust the most.
Establishing your business as a credible brand is invaluable and helps to retain customers for a very long-time. I’m sure you want your brand to grow beyond Covid-19. Why not use this valuable time to develop strategic email marketing campaigns for long-term success?
Benefits of Continuing Digital Marketing Efforts Through Coronavirus
What kind of benefits you can expect from your digital marketing effort during this critical time period?
Let me guide you through.
Develop a Competitive Advantage
The best way to develop a competitive advantage is by doing something your competitors are not doing. Think about the race the tortoise and the hare. Even the tortoise moved slow, it was consistent and won the race. Same goes to your business. Even if your business is running slow, you’re beating everyone who chose to stay idle.
Get To Know Your Target Audience Deeper
The more you learn about your target audience, the more opportunities you will find to turn them into paying customers. This is because you’re learning every aspect of your potential customers. You will get to know their pain points, motivating elements that encourage them to purchase and their buying behaviour.
Even if you’re able to identify small information about your target audience, it will help you to craft strategic contents that will convert them into paying customers.
Taking this crucial time to learn every bit about your target market, will allow you to develop a greater understanding and help you provide what your customers need.
Build Long-Term Relationship with Potential Customers
Building a long-term relationship with potential customers takes time. Whether you’re a B2B company looking to close a deal with your potential prospect or a B2C company that aggressively promoting your products and services, you can benefit from building a good relationship the right way.
Why do you want to waste the time you have now?
This is the best time you can strategically use to build an everlasting relationship with your potential customers and provide them with a solid reason on why they should purchase from you.
Don’t Miss Out On The Customers with Purchasing Power
Most of the businesses are closing down their operations. Some businesses are forced to close down with MCO implementation. However, certain businesses can still operate by incorporating digital solutions. You want the people to know that your products and services are still available for purchase.
There are customers with purchase power all the time regardless of any catastrophic situation. You want to let these people know that your business is open and you have the products and services they are looking for readily available.
You need to continuously market your business for them to find you. If you pause or stop your marketing efforts, how would they know whether your products and services are still available?
Think about it.
Work on Post Covid-19 Success
This is the most important benefits compared to others I’ve mentioned earlier. Covid-19 will go away at some point and it’s not here to stay. When everything is back to normal, do you want to struggle at that time by starting from zero with your digital marketing efforts?
Or do you want to reap the results for the work you’ve put in for the past few months?
I’m a business owner like you. As business owners, we look forward toward long-term success. So, don’t let Covid-19 slow you down. It’s not a holiday period for for-ward-thinking business owners. This is the time for you to hustle and shine.
Don’t stop your marketing efforts now. This is the worst time to stop. You should focus on coming up with strategic marketing plans and work on implementing them right away.
If you’re serious about your business, move your ass from the couch and make use of this valuable time to get your business to the next level.
This is the best time for you to outperform your competitors.
What do you think about marketing your business during Covid-19?
Share your thoughts by commenting below.